BSAD 203-0W1 - Marketing | ARCHIVED
This course provides students with an introduction to marketing as a functional area of business. Students build an understanding of the marketing mix (price, product, promotion, and placement) and its role in contributing to successful business operations. Students explore the impact of legal, political, social, ethical, technological, economic, and competitive factors on marketing activities.
Nicholas C Kocher
August 22, 2019 —
December 13, 2019