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BSAD 203-0W1 - Marketing

Offered by: Canton / Technology College | Fall 2019

This course provides students with an introduction to marketing as a functional area of business. Students build an understanding of the marketing mix (price, product, promotion, and placement) and its role in contributing to successful business operations. Students explore the impact of legal, political, social, ethical, technological, economic, and competitive factors on marketing activities.
Subject: Business
Instructor(s): Nicholas C Kocher
Dates: August 22, 2019 — December 13, 2019
Books and Materials: Books and Materials Information