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Displaying courses 31 - 40 of 574 in total
3
credits

MBA 505 - Marketing

Stony Brook / University Center | Fall 2019
August 26, 2019 — 
A survey course covering the foundations of the marketing discipline. The course is designed to give students conceptual frameworks and tools to help firms meet demands of the marketplace in a profitable way. A wide range of marketing strategy topics (e.g., segmentation, positioning) and marketing tactics (the Four P's of Marketing -- Product, Price, Place and Promotions) will be covered, as well as development of the discipline's foundations (definition, philosophy, and the history of marketing).
Section: 30
3
credits

MBA 507 - Ethics in Management

Stony Brook / University Center | Fall 2019
August 26, 2019 — 
This course examines the main ethical problems facing the modern manager. Emphasis is placed on the moral and ethical responsibilities that relate to investors, employees, customers, and the community. Students will learn the basic vocabulary of business ethics.
Section: 30
3
credits

MBA 511 - Technological Innovations

Stony Brook / University Center | Fall 2019
August 26, 2019 — 
Innovation drives the modern firm by the interaction of technical invention and managerial entrepreneurship. This course explores the variety of sources of new products, processes, and services, such as inventors, universities, research and development departments in industry, and government labs. In addition, the course explores the variety of ways of bringing new products, processes, and services to market, including startup firms, acquisitions, mergers, and entrepreneurship within the firm. Case studies showing the interaction of invention and entrepreneurship are analyzed. A term project is required in which the student either analyzes the history of invention and entrepreneurship in a major firm or writes a business plan for high technology startup firm.
Section: 30
3
credits

MBA 574 - Project Management

Stony Brook / University Center | Fall 2019
August 26, 2019 — 
This course will explore the theory and practice of managing a project. We will examine the various tools that are available to monitor and measure managerial tasks and to define common business processes. Every aspect of business entails the execution of a series of defined tasks and the associated allocation of corporate resources. From developing new products to implementing customer loyalty programs, managers must understand business processes including their associated tasks, inter-relationships and transformations. Project management involves three primary activities: defining manageable tasks, mapping their logical flow, and creating an implementation process. In the course, we will explore ways to manage these functions successfully to increase the probability of achieving desired results. We will use the latest software tools including: MS Project, MS Visio, @Risk Project Simulation, Business Plan Pro 2007, WIP Information System - online and C-Commerce tools such as Instantstream. We will use Blackboard extensively to interact (c-commerce), post grades, assignments, information and notices. Access Blackboard using blackboard.sunysb.edu.
Section: 30
3
credits

MEC 104 - Practical Science of Things

Stony Brook / University Center | Fall 2019
August 26, 2019 — 
A practical introduction to the science and engineering of objects and phenomena in everyday life. The basic principles that underlie the operation common to modern devices such as rollercoasters, balloons, vacuum cleaners, airplanes, bicycles, thermostats, air conditioners and automobiles are developed by investigating how they work. The scientific method, engineering design methodology, safety, and environmental impacts are discussed in the context of these practical applications.
Section: 30
3
credits

MEC 203 - Engineering Graphics and CAD

Stony Brook / University Center | Fall 2019
August 26, 2019 — 
Introduces engineering graphics and its role in design process. Includes the principles of engineering drawing and sketching for mechanical design, the use of computer graphics and solid modeling in design representation of 3D objects, assembly and simulation as well as ASME standards on geometric dimensioning and tolerances. Includes hands-on experience in the use of CAD software packages for engineering design. Engineering ethics. Final Exam will be held on campus during final exams week. Date to be announced.
Section: 01
3
credits

MKT 516 - Strategic Brand Management

Stony Brook / University Center | Fall 2019
August 26, 2019 — 
Highly interactive course. Hands-on, practical exploration of product, service, and enterprise-wide brand building and management. Course is structured along daily responsibilities and challenges faced by working brand/marketing managers and will provide experience with proven strategies for building successful brands in the competitive marketplace, the decisions and options faced by brand managers, and the tools to effectively manage brands.
Section: 30
3
credits

MKT 565 - Consumer Insights

Stony Brook / University Center | Fall 2019
August 26, 2019 — 
Marketing is the business function that deals with customersї needs and wants. Thus, an essential component of marketing is understanding consumers and to develop a deep understanding of consumersї needs and wants, you need to conduct marketing research. Psychological and social science research has produced numerous theoretical and technological advances that offer access to the inner workings of the mind, providing marketers with research tools to more effectively discover and fulfill consumer needs. This course provides an overview of the marketing, psychological, and social science knowledge relevant to consumer behavior and also provides an introduction to research methods for marketers to utilize when pursuing organizational goals. In this course, students will learn about qualitative and quantitative marketing techniques such as how to conduct a focus group, how to conduct high-quality survey research, how to conduct conjoint analysis, and how to use the IAT to develop a deeper understanding of consumers' implicit beliefs.
Section: 30
3
credits

PHY 131 - Classical Physics I

Stony Brook / University Center | Fall 2019
August 26, 2019 — 
First part of a two-semester physics sequence for physical-sciences or engineering majors who have a strong mathematics background and are ready for a fast learning pace. It covers mechanics, wave motion, kinetic theory, and thermodynamics. Calculus is used concurrently with its development in MAT 131. Note: Evening Exams: 8:45pm-10:15pm 10/4, 11/8.
Section: 69
3
credits

POL 332 - Politics of Criminal Due Proces

Stony Brook / University Center | Fall 2019
August 26, 2019 — 
A survey of the procedural steps through which a criminal case passes commencing with the initial investigation of a crime, covering the laws and court rules governing arrest, search and seizure, bail and fair trial, and concluding with the unconditional release of an offender.
Section: 30